• U of A Fail

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    The University of Arizona debuted it's first national advertising campaign with this.

    The spot is trying to be inspirational, though it falls completely flat. U of A is not the only one doing this. It's a typical formula that is used over and over again in the mission to increase enrollment year after year.

    The formula is no special sauce secret, it is always a montage. Include cuts of different views of the campus, sports and all the activities you can participate in no matter who you are. There is usually a male voice over and then the logo. The End. 

    If you are developing one of these PSA rip-offs, try to find something people would relate to better than a ballet dancer.

    What are your thoughts? Like it? Hate it? Sound off in the comments below. 

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  • Know Your Potus

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    Most people know that Bush was the president before Obama, Clinton before Bush and Bush before Clinton. But do you know who came before that? If you do, do you know anything about them?

    If not, SuperFad has designed a site to beef up your knowledge on the past presidents.

    Visit http://knowyourpotus.com/ and start learning.

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  • Taking It Back To The Old School

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    Check out the Houston Astros new logo. Well, sort of new. This logo is a play off the star logo they had in the late 60's. It's nice to see some a team in baseball finally get away from the brick red color, maybe the AZ Diamondbacks will follow suit?

    (via)

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  • 10-Year-Old Takeover

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    Who would turn their agency over a bunch of ten-year-olds? Grip Limited.

    Watch as these ten year olds take over campaign concepting and finally presenting to the clients. Don't worry creatives, we know your job isn't that easy.

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  • Darth Vader Invades Disneyland

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    Disney is planning for Star Wars week. It must be a lot of fun with all the new ways they can play with the characters after dropping a few billion to acquire Lucas Film.

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  • The Nerdery Launches The Nerd Drive: A Recruiting Campaign to Hire 100 Nerds in 100 Days

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    The Nerdery has its headquarters in Minnesota, where the unemployment rate is two percent below the national average — but the jobless rate is miniscule everywhere among skilled web professionals. Bottom line: The Nerdery needs more Nerds — and eventually, maybe all of them. For now, The Nerdery is rallying the community at-large to support its Nerd Drive to hire 100 Nerds in 100 days.

    Anyone referring a nerd they know will earn $100 if their referral gets an interview — and their referral bonus grows to $500 after their nerd has worked 90 days for The Nerdery. Much like a PBS member drive, thank-you gifts for supporters will escalate in value. Anyone who simply refers a nerd will be sent an “I Love Nerds” pocket protector; they’ll be rewarded with a mug if their referral follows through and applies for a Nerdery job.

    With offices in Minneapolis, Chicago and Kansas City, The Nerdery has made Inc. magazine’s list of fastest growing private companies in its first five years of eligibility, and has roughly doubled its staff and revenue almost every year since its founding by three programmers in 2003.

    We do indeed love our Nerds locally, but this seems like a genuine opportunity for Nerd bliss — or at least for you to get some shiny swag out of referring a Nerd The Nerdy's way. Give it a look.

  • Around the Water Cooler

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    It's that time again. The weekly round up of what's going on at your favorite agencies. We wanted to extend our thanks to everyone who sent in updates for the week.

    ADDYS
    Information about entry has been posted. (via)

    COHOOTS
    Finally moved into their new location! (via)

    C-K CHICAGO
    Just months after beginning work with Vera Bradley, the two companies part ways. (via)
    C-K has also hired Popsy Akin as the new Vice President/Group Media Director. (via)

    RIESTER
    Jeff Bagley tries to explain the madness behind all the political ads. (via)

    TERRALEVER
    Employees are forced to hold up cheesy signs to tell others why they work there. (via)

    Do you have information to share? Send it to Phoenix@TheEgotist.com.

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  • Cuban Missile Crisis

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    As we pass the 50th Anniversary of the Cuban Missile Crisis The John F. Kennedy Presidential Library and Museum along with The Martin Agency and Tool of North America have launched a documentary of the events that occurred.

    They don't just stop there. This site allows people who are interested to see interviews, photos, videos and hear audio based on the key events during this time. You can import JFK's calendar, meeting notes and letters to your calendar. It will alert you at the exact time of these important meetings.

    @JFK1962 tweeted during the 13 days of the crisis. Each tweet contained information about his actions at the exact time and day he did that in 1962.

    After watching what did happen, you have the option to watch what could have happened. It's a short piece showcasing how important this time was in our country's history.

    Watch the documentary at www.cloudsovercuba.com

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