Our own Valley ad agency, RIESTER, has been chosen as one of six agencies to kick those butts. They, along with Grey, Mullen, Draftfcb, Campbell-Ewald, and American Legacy Foundation will be assigned projects to assist in spending $390M over five years.
Congrats RIESTER, we can't wait to see what you come up with this time because we still love the "Tumor Causing, Teeth Staining, Smelly, Puking Habit" campaign.
We came across two pieces of work this past week that focus on the nude female form. While we love the female form, we started to wonder what, if anything, was done in the shape of a nude male.
First, a logo for the Women Writers has intelligently and simply combined the tip of a pen with the lower half of a woman's body. Could some one get away with something like this if it was for male writers? What would it look like?
Next, a bread company has made their packaging appear to look like boobies. When pink and boobs are together we automatically go straight to breast cancer awareness. Komen did an amazing job with linking the two together and creating brand awareness. Would you ever see a bread company redesign their packaging (no pun intended) to promote prostate cancer awareness?
Welcome to Round 2 of Feature Friday. This week we are invading the brain of Doug Penick. This is what we love to see, a local resident badass with tattoos and all. We can feel his style bleed out of the ink on his skin and into the work he produces. Check out the survey below and find out a little more about Doug.
Looks like some asshole at Leo Burnett couldn't think of his own idea so he went and stole an already produced idea for the same client. Congratulations dumb ass, we can't wait to see you try and put that in your book.
Leo Burnett convinced Avis to drop its 50 year old tagline "We Try Harder" to go with "It's Your Space". Here's some of the new spots.
Advertising is changing and we are seeing a lot of the great original advertising people's work start to disappear. Below is a little information on where the tagline originally came from.
"The tagline was penned by DDB copywriter Paula Green and was actually rooted in the response that Bill Bernbach, the co-founder of DDB, helped elicit from company management when asking why anyone ever rents a car from them. "We Try Harder" then became a promise that Avis was making to consumers about the quality of its service, as well as a way to elevate the brand's status despite being the second-largest car rental company behind Hertz."
The rest of the Ad Age article goes into why the new Avis CMO thinks change is necessary. Whether she is right or bat shit crazy is up to you.