After a long pitch, Off Madison Avenue+SpinSix won the entire Arizona Office of Tourism account. The account had been with Moses Anshell for over two decades.
If you're wondering why AOT decided to move on from MA, you could just look at the latest campaign released this January. Arizodiac.com is not only boring, it is hard to navigate. People can't figure out where to go, what it's about and it makes the state look like it is 12. The $1.8 Million dollars could have been used in a more intelligent manner.
We have reached out to OMA ECD Roger Hurni for more information on the win and the plans to elevate Arizona as a brand and a travel location. We will let you know more if we get a response.
What do you think the Arizona Office of Tourism should be doing to motivate the tourism economy here in our state? Will the state be the next in a long list of companies to get a new logo? Will the state be willing to take some risks in its new advertising? Sound off in the comments below.