Cactus

Account Planning Internship, Cactus
Address: 2128 15th Street
Location: Denver, CO
Application Deadline: April 30, 2012
Position: Part-Time, Unpaid (College Credit)
Timeframe: Summer 2012

Account Planning Intern: Advertising Agency
Do you like figuring out what makes people tick? Are you an eager observer of culture and consumer behavior? Do you like discovering trends and insights through data and research? Are you a creative thinker, with a passion for learning? If so, we should talk.

Position Summary:
Account planners combine research and strategic thinking to bring the consumer into the advertising process. The account planning intern plays an active, important role on the account planning team. S/he will work closely with all the departments at Cactus to develop rock solid insights and integrated advertising campaigns for a variety of state, national and international clients. The account planning intern will have the opportunity to actively participate in the creation of an advertising campaign from start to finish, gaining exposure to all agency roles and processes.

Responsibilities:
Research for existing clients, draft consumer trend reports, assist in primary research, develop insights for new business pitches, help with the crafting of campaign creative briefs and a variety of other projects assigned. Some responsibilities are flexible and can be revised based on intern interest in specific areas of study or career goals.

Requirements:
This internship is designed for college juniors and seniors. Our internships are unpaid and potential candidates can receive academic course credit from their college/university for program completion. We ask for a minimum of 20 hours per week. Education: College junior, senior or recent grad, some related experience, coursework or club involvement.

About Cactus:
Cactus is a full-service brand communications agency providing business solutions for companies and causes through brand strategy, advertising, design, interactive and media services. Cactus has been nationally recognized for its break-through creative executions by The One Show, Communication Arts, The Webby Awards, South by Southwest, Favourite Website Awards, Advertising Age, Creativity and Print's Regional Design Annual.

We just want to get to know you, that’s all. Please take time to thoughtfully answer the following questions. Remember: Good things, when short, are twice as good.

1. What is it about Account Planning that interests you?
2. In one paragraph, describe a cultural trend that interests you and how it impacts a specific consumer target (i.e. Affluents, Families, Gen Y, Tweens, Suburban Moms).
3. Describe the work environment that helps you thrive. Maybe you do your best work late at night with a laptop on the floor, early in the morning with a focused group, or maybe with a partner and a notepad in a loud coffee shop.
4. If you were an animal, what would you be and why?
5. What do you hope to learn during your internship?
6. What days/times during the week are you available to intern at Cactus? (A minimum of 20 hours a week are required)
7. Are you interning for school credit and if so, what are the requirements?