NEWS
Nike Rebrands The Sun Devils
In case you missed it earlier this week ASU showed off the new look of the Sun Devil's. The school worked with a relatively unknown company called "Nike" to reinvent the look of it's athletic programs.
We think they did a pretty good job. What are your thoughts?
Comments
No bueno.
The serifs on the ASU are inconsistent and is the pitchfork now a rocket ship? C'mon Nike . . . I expected a little more from you.
XFL?
I actually like the serifs on the S, but agree that they are inconsistent. Not sure what I think of the pitchfork on the helmet.
I've always wanted the football team to get rid of the mustard yellow helmets, so if Nike did that, then nice job.
Overall, you won't please everyone when undertaking a major brand renewal, but most people seem to like the new direction.
Pitchfork http://is.gd/4shsFG - Maserati
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