This ad is confusing if you are just looking at it. Once you read the copy, the ad becomes clear as day. We are liking the simplicity of the print. Though, how many people aren't going to take the time to read through and understand the message? What are your thoughts? Good? Bad?
Advertising Agency: CP+B, Toronto, Canada
Creative Director: Michael Murray, Sean Gannan
Creatives: Oliver Brooks, Derek Silviera, Kaspar Monberg
Account Director: Jen Dark
Published: January 2013
If you didn't get our reference in the title, it's from the movie Little Giants.