WTF Wednesday: Clean Elections
It's a normal Tuesday, we walk outside the office to get the mail and stuck, crammed in the very bottom is this thick booklet printed on cheap newsprint. What is this? Well if any of you have checked your mail, you probably received one as well. It's the Clean Elections voting guide showcasing who is running and their information.
What makes us want to grab an air sickness bag is the cover. Yes, we know you probably only have money to print on the cheap newsprint, but that's not the real issue. The issue is the cover looking like an intern's intern designed it.
Let's start off with the title. Why is it necessary for you to have Vote larger AND in a different color? Why couldn't the whole title be white? The black outlines around the text is also not a good look.
The hands remind us of five year old's and the last time we checked they couldn't vote. Try aging the hands about 13 years.
Finally, the HUGE black band at the bottom doesn't need to be that large. C'mon a blind man can see the gaping hole between the bottom of the text and the bottom of the cover.
Since this piece went in every one's mailbox it is the one driving material to get people familiar with your brand. Sadly, you subliminally reduced voters to kindergarten students. Please do better next year.
Did we miss anything? Leave a comment below and let Clean Elections know what you think about the design of this piece.