Missing Person: David Hasselhoff
Well not the real Hasselhoff. Cumberland Farms put out 570 cardboards cutouts of the man in a swanky tank top holding a icy cold Cumberland beverage. 550 of these cut-outs have been stolen. Though, when you put them out with the intent of actually having people take them, it's more like a Craigslist Curb Alert.
Full Contact, an agency in Boston, is responsible for this:
See the article from Ad Week here.