Missing Person: David Hasselhoff

July 19th, 2012 / Comments (1)

Well not the real Hasselhoff. Cumberland Farms put out 570 cardboards cutouts of the man in a swanky tank top holding a icy cold Cumberland beverage. 550 of these cut-outs have been stolen. Though, when you put them out with the intent of actually having people take them, it's more like a Craigslist Curb Alert.

Full Contact, an agency in Boston, is responsible for this:

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See the article from Ad Week here.

Comments

It's a funny ad, I think I first saw it on Tucson direct TV and my first impression was "seriously, how long will David Hasselhoff still think he can pull off the sexy lifeguard on Baywatch look?"... what's he like, 60 now? I mean he's still in great shape for his age.. but let's be reasonable here, I seriously doubt the fact that he speaks to the younger Cumberland ice coffee drinking generation.

Vitalie Bichir (not verified)
September 15th, 2012, 5:21am

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