Behind the Scenes at McDonald's Canada
Arby's and Wendy's have spent millions reworking their logos into something everyone hates. McDonald's is sticking with their world famous Golden Arches and using the money to do something more interesting. They are compiling questions asked from their consumers and then making videos to answer them.
Questions such as
"What is in the sauce in the Big Mac?"
"Why doesn't the food look like it does in the advertisements?"
"How are the fries made?"
The agency behind this is Tribal DDB.
Does this make you more likely to buy your fast food from McDonald's? Let us know in the comments below.